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LEG (entertainment company)
LEG (formerly Levity Entertainment Group〔Andreeva, Nellie (Oct 8, 2012). (“Levity Entertainment Group Tweaks Name, Signs With WME.” ) ''Deadline Hollywood''. Retrieved Jan. 31, 2013.〕) is a vertically integrated talent management, television production, branded entertainment, live exhibition, and digital marketing firm based in Los Angeles, California. The company was established in its current form in 2009 with the merger of Levity Productions, Levity Management, Triage Entertainment, E-Comic Branding, and branded entertainment production company Medium.〔 Schneider, Michael (July 13, 2009). (“Brevity for Levity.” ) ''Variety''. Retrieved Jan. 31, 2013.〕 LEG owns one of the nation’s largest groups of comedy clubs and live event venues〔(“Paradign Agent Norm Aladjem Exits.” ) ''The Hollywood Reporter'', April 20, 2012. Retrieved Jan. 31, 2013.〕 and is the largest shareholder of The Improv comedy club chain.〔
Irving Azoff and Madison Square Garden Entertainment recently purchased a significant equity position in LEG, and Azoff serves as LEG’s Board Chairman.〔(LEG corp homepage ) Retrieved March 25, 2015.〕
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